Abhishek Bachchan is Up Against 'Orkut', 'Multimedia cell phone', 'Rang De Basanti' & 'You'

Mumbai, 29th May 2007: MTV, India's leading multimedia youth platform, along with Pepsi, today announced the launch of Pepsi & MTV Youth Icon 2007. The hunt for India's Youth Icon never looked more exciting with some path-breaking categories and nominations for the MTV & Pepsi YI 2007. Known for their unique creativity and clutter-breaking concepts, Pepsi & MTV today announced a line-up of nominees that moves away from the usual 'personality-led' nominations to literally 'anything' that has affected youth in recent times. The nominees for Pepsi & MTV Youth Icon 2007 are – 'Orkut', 'Abhishek Bachchan', 'Rang De Basanti', 'Multimedia Cell Phone' and 'You'.

John Abraham is the Chief Election Comissioner for the Pepsi & MTV Youth Icon 2007 poll

Says Ashish Patil, General Manager – MTV India & Vice President, Creative & Content, "MTV has always led & reflected youth passions – be it through its innovative programming, outrageous promotions & events or fun consumer products. The Pepsi MTV Youth Icon is one property that recognizes what's hooking our youth's imagination today. And after having spawned a dozen clones, its time to rewrite the rules once again. Youth power rules, ok!"

The final nominations have been arrived at after a comprehensive research conducted by MTV along with Third Eye Research. The sample size includes youngsters aged 15 to 24 across metros. The event will conclude in June with the announcement of the Pepsi & MTV Youth Icon for 2007.  Anil Ambani, Rahul Dravid, Shahrukh Khan and Mahendra Singh Dhoni have been the earlier MTV Youth Icons over the last 4 years.