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Written by admin
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Tuesday, 25 April 2006 |
John Abraham and Wrangler come together to launch a co-branded denim label.
John Abraham and Wrangler today announced the launch of a premium prêt
denim line making this the first of its kind venture within the Indian
fashion arena. With this, John joins the select ranks of global
celebrities like Tiger Woods, Michael Jordan, Jack Nicklaus, Eminem, 50
Cent, Kanye West, Bono, Justin Timberlake, Beyonce Knowles and Jennifer
Lopez who either own or have partnered with well known fashion brands
to launch their clothing lines.
Announcing the co-branding arrangement with Wrangler, John mentioned
that “I have shared my vision for the brand with Wrangler and I am
thrilled that an international design team will be working on this
line. The first collection would be launched and retailed through
select Wrangler stores this Fall ‘06.”
Darshan Mehta, President, Arvind Fashions Limited, the licensee for
Wrangler in India stated “Wrangler embodies the spirit of the rugged
metropolitan male with an individual sense of style. This is a strong
and natural fit with John’s own personality and choice of fashion. In
real life, I have yet to see him other than naturally sporting a pair
of cool denims. The John Abraham Wrangler clothing will reflect the
spirit of the young, urban cool that Wrangler and John have come to
epitomize. John is very keen, committed and involved at every stage of
the design and development process.”
The deal is structured and managed by Matrix, the celebrity management
firm that manages John Abraham. Reshma Shetty, Managing Director,
Matrix said “This is the first celebrity deal of its kind. It goes
beyond endorsement and brings out a new dimension in celebrity
management.”
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Last Updated ( Tuesday, 25 April 2006 )
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